Demand Generation Manager

📋 Description

• Develop integrated demand gen strategies aligned to revenue, ICPs, and SaaS journeys
• Own end-to-end campaign planning and optimization across paid search, social, email, and events
• Translate complex SaaS/AI value propositions into high-conversion campaigns with Content/Product Marketing
• Collaborate with Sales and RevOps to define ICPs and improve MQL-to-SQL and pipeline conversion
• Build and manage campaign calendars, budgets, forecasts, and pipeline targets
• Analyze performance with full-funnel metrics and deliver actionable insights

🎯 Requirements

• Proven experience in B2B demand generation or growth marketing within a SaaS environment
• Strong understanding of AI-powered products and how AI influences buyer behavior and campaigns
• Demonstrated track record of driving measurable pipeline and revenue through multi-channel programs
• Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce)
• Strong analytical skills with the ability to interpret performance data and build reports
• Non-negotiable: Fully remote experience; proficient with remote tools (Slack, Zoom, Google Workspace, Asana) with US- or UK-based companies

🎁 Benefits

• Remote-friendly, distributed team
• Real growth opportunities
• Work with fast-growing global companies