Demand Generation Manager

📋 Description

• Execute demand generation campaigns driving new logos, pipeline, and revenue.
• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, and email.
• Partner with Product Marketing to develop messaging, landing pages, and assets.
• Execute ABM campaigns using Demandbase or 6sense.
• Build audience segments, create target account lists, and deliver personalized experiences.
• Monitor campaign performance and optimize to improve engagement and pipeline.

🎯 Requirements

• 4-7 years of hands-on B2B SaaS demand generation or digital marketing.
• Experience executing multi-channel demand generation campaigns from planning to optimization.
• Hands-on with LinkedIn Ads, Google Ads/SEM, Paid Social, and Display.
• ABM platforms such as Demandbase or 6sense; Marketo and Salesforce.
• Strong analytical skills; translate data into action.
• Cross-functional collaboration with Product Marketing, Sales, RevOps, Analytics.

🎁 Benefits

• Dental, medical, vision, disability, and life insurance.
• Equity + ESPP, flexible PTO, and flexible spending accounts.
• Commuter benefits and wellness programs.
• Adoption and parental leave benefits.