Demand Generation Manager

📋 Description

• Architect multi-channel demand gen campaigns to fuel B2B pipeline.
• Optimize paid channels (LinkedIn, Google Ads, display) for lead quality.
• Use AI tools to scale campaigns and sharpen targeting.
• Own end-to-end campaigns from brief to execution; test messaging.
• Lead ABM initiatives with Commercial Marketing for key accounts.
• Build dashboards and track ROI to inform strategy.

🎯 Requirements

• 5-7 years of B2B demand generation or digital marketing experience.
• Deep expertise in paid advertising (LinkedIn Ads, Google Ads, display) and DSPs.
• Hands-on ABM experience with 6sense, Demandbase, or similar.
• Salesforce and marketing automation (Pardot, Marketo, HubSpot) expertise.
• Strong analytical skills: dashboards, ROI, and attribution.
• Bachelor's degree in Marketing, Business, Communications, or related field.

🎁 Benefits

• Inclusive healthcare coverage; family planning and travel reimbursements.
• 401(k) plan with company match.
• Learning and development stipend.
• Hybrid work model with a dog-friendly SF office.
• Equal opportunity employer with accommodations.