Demand Generation Manager, Auto

📋 Description

• Own demand generation strategy for Auto across PPC, email, content, events, and web
• Refine the GTM, messaging, and value proposition for each business, aligned to ICP and buyer
• Optimize lead acquisition, conversion, and pipeline velocity, and manage and improve MQL quality
• Partner with Account Executives, Partnerships, and Sales leadership to brainstorm, align on, and
• Refine nurture journeys and build segmentation strategies in HubSpot, Salesforce, and Outreach
• Lead campaigns end to end (strategy, execution, measurement), defining success metrics and setting

🎯 Requirements

• 5-7+ years of B2B or demand generation marketing experience, ideally within fintech, consumer
• Proven experience leading demand generation and pipeline growth, including paid digital channels
• Proficiency in Salesforce and HubSpot
• Demonstrated skills or projects with claude, chatgpt, co-pilot or any other AI tool
• Data-driven mindset with strong analytical skills, including experience with attribution, funnel
• Track record of designing and analyzing test-and-learn experiments (e.g., A/B tests) to optimize

🎁 Benefits

• Competitive salary and stock option plan
• 100% paid coverage of medical, dental and vision insurance
• Flexible PTO
• Opportunities for professional growth and development
• Paid parental leave
• Health & wellness initiatives