Demand Generation Manager - Mid-Market Banking

📋 Description

• Develop a campaign plan with Partner Marketer aligning to priorities and pipelines
• Market with partners via multi-channel campaigns highlighting Alloy's value
• Market to run demand programs targeting partner client cohorts and prospects
• Coordinate pre/post-event logistics for partner events and follow-up campaigns
• Enable AEs with briefs and outbound materials for smooth handoffs
• Leverage AI tools to accelerate campaign execution, including content iteration and targeting

🎯 Requirements

• 3–5 years of experience in B2B SaaS demand generation, campaign management, or growth marketing
• Experience executing multi-channel campaigns across email, paid, webinars, and events with results
• Familiarity with marketing automation platforms (Marketo or HubSpot) — built or managed campaigns and nurture flows
• Strong project management skills — organized, deadline-driven, and able to move multiple programs
• Comfortable working with Sales and partner-facing teams; understand handoff process
• Some exposure to paid channels (LinkedIn, Google Search) is a plus

🎁 Benefits

• Unlimited PTO and flexible work policy
• Employee stock options
• Medical, dental, vision with HSA and FSA options
• 401k with 100% match up to 4% of annual compensation
• Hybrid work: Tue–Thu at HQ (Union Square, Manhattan); Mon/Fri WFH
• Home office stipend