Demand Generation Marketing Manager

📋 Description

• Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns
• Partner closely with the Content Marketing, Customer Marketing and PMM team to map existing content
• Maintain target account lists and apply a working understanding of buyer funnel stages
• Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup
• Collaborate with Product Marketing to apply established messaging frameworks to campaigns and adapt
• Develop campaign and creative briefs independently, including copy direction, messaging hierarchy

🎯 Requirements

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing (not
• Proven track record of executing multi-channel demand generation campaigns that drive measurable
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions.
• Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and
• Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo).
• Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, with the

🎁 Benefits

• Health, pharmacy, optical and dental care benefits
• Paid time off
• Sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution