Demand Generation Program Manager

📋 Description

• Own customer lifecycle demand gen across email, in-app, web, and field channels.
• Build and run expansion, cross-sell, and adoption programs in existing customers.
• Work across paid, email, events, web, and outbound channels.
• Build agentic AI workflows to automate program execution.
• Translate marketing signals into sales actions and partner with leadership.
• Measure impact, report pipeline results, and prune underperforming programs.

🎯 Requirements

• 5+ years in demand generation, growth, or lifecycle marketing at a B2B software company.
• Experience in at least two to three channels with measurable pipeline results.
• Experience marketing to existing customers—expansion or cross-sell.
• Hands-on AI experience; built automations or agentic workflows.
• Data-driven; pull numbers, sanity-check, and present readouts.
• Strong program mgmt; ships on time and collaborates cross-functionally.

🎁 Benefits

• 100% Remote, Global Culture
• Scaling Organization
• Transparent Communication
• Innovation-Driven
• Open Source Roots
• Empowered Teams