Demand Generation Program Manager

📋 Description

• Own customer lifecycle demand gen across email, in-app, web, and field.
• Work across channels (paid, email, events, web, outbound) to improve programs.
• Build agentic AI workflows to automate audience building, content, signals, QA.
• Connect programs to the sales motion; translate signals into seller actions.
• Measure impact; report pipeline; prune underperforming programs.

🎯 Requirements

• 5+ years in demand generation, growth, or lifecycle marketing at a B2B software company.
• Proven multi-channel experience across email, paid, events, web, or outbound.
• Experience marketing to existing customers—expansion or cross-sell.
• Hands-on with AI in work; built automations or agentic workflows.
• Comfortable with data; pull numbers and share program readouts.
• Strong program management; ships on time and collaborates cross-functionally.

🎁 Benefits

• 100% remote, global culture.
• Growth opportunities and career development.
• Transparent communication and open decision-making.
• Innovation-driven environment with autonomy.
• Open source roots and community values.
• 30 days annual leave plus Grafana Shutdown Days.