Demand Generation Specialist

📋 Description

• Plan, execute, and optimize paid campaigns across multiple digital advertising platforms.
• Lead creative testing initiatives, including ad briefs and performance-driven iterations.
• Manage audience segmentation, bidding strategies, budget allocation, and pacing.

🎯 Requirements

• 7-10 years of hands-on experience in demand generation, performance marketing, or related discipline.
• Proven success managing paid media campaigns across LinkedIn, Google, Meta, TikTok, and YouTube.
• Experience designing and managing full-funnel marketing programs (lead gen, MQL nurturing, SQL conversion).
• Strong background in revenue marketing, attribution, reporting, and funnel performance analysis.
• HubSpot experience with campaigns, lifecycle stages, lead scoring, and automated nurturing.
• Proficiency with LinkedIn Ads, Google Ads, and Meta Ads platforms.

🎁 Benefits

• Get paid in Australian Dollars
• Medical insurance from day one for you + spouse
• Home office setup allowance to build your ideal workspace
• Internet allowance to keep you connected
• Gym & wellness allowance to stay fit and balanced
• Flexible work – home or office, wherever you do your best work