Demand Generation Specialist

📋 Description

• Build and maintain nurture campaigns across email and automation
• Manage lead scoring, lifecycle, routing in HubSpot
• Monitor HubSpot–Dynamics sync and resolve issues
• Update website pages, forms, CTAs, and QA checks
• Coordinate with agencies on web tasks and timelines
• Collaborate with Product Marketing on copy and pages

🎯 Requirements

• 3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen
• Hands-on HubSpot experience (required)
• CRM familiarity (Dynamics or similar) a plus
• Exposure to ABM/paid media platforms (AdRoll, 6sense)
• Comfortable with campaigns, workflows, lists
• Basic understanding of B2B funnel stages

🎁 Benefits

• Medical, dental, vision
• Wellness programs
• 401(k) matching
• Open PTO and generous parental leave
• Hybrid work schedule