Demand Generation Specialist

📋 Description

• Build, launch, and maintain nurture campaigns across email and related automation.
• Support lead scoring, lifecycle management, routing updates, and QA in HubSpot.
• Monitor HubSpot-to-Dynamics sync health, flag issues, and resolve routing errors.
• Help manage website updates: page edits, form checks, CTA updates, and QA.
• Coordinate with agency/contractor partners on web tasks and timelines.
• Partner with Product Marketing to update website copy and content offers.

🎯 Requirements

• 3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen support
• Hands-on HubSpot experience; CRM familiarity (Dynamics or similar) a plus
• Exposure to ABM/paid media (AdRoll, 6sense) and data tools (Clay)
• Comfortable with campaign setup, workflows, lists, and routing in marketing automation
• Basic understanding of B2B funnel stages (lead, MQL, SQL, opportunity)
• Interest in website updates and basic optimization (forms, CTAs, landing pages)

🎁 Benefits

• Medical, dental, vision
• Wellness programs
• 401(k) matching
• Open paid time off
• Generous parental leave