Demand Generation Specialist

📋 Description

• Build, launch, and maintain nurture campaigns across email and automation.
• Support lead scoring, lifecycle management, and routing updates in HubSpot.
• Monitor HubSpot-Dynamics sync; flag issues and resolve lead routing errors.
• Manage website updates: page edits, form checks, CTAs, and QA.
• Coordinate with agencies/contractors on web tasks and timelines.
• Partner with Product Marketing to update website copy and content offers.

🎯 Requirements

• 3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen.
• Hands-on HubSpot experience; CRM familiarity (Dynamics a plus).
• Exposure to ABM/paid media platforms (AdRoll, 6sense) and data tools (Clay).
• Campaign setup, workflows, lists, and routing in marketing automation.
• Understanding of B2B funnel stages: lead, MQL, SQL, opportunity.
• Interest in website updates and basic optimization (forms, CTAs).

🎁 Benefits

• Medical, dental, vision coverage
• Wellness programs
• 401(k) matching
• Open paid time off
• Generous parental leave