Developer Technologies Product Marketer

📋 Description

• Develop strategic product marketing plans that include multiple strategies, including campaigns
• Align product marketing efforts and strategy with product development efforts and product roadmaps
• Develop user and buyer personas for assigned product(s) based on target audiences of ArcGIS products
• Develop persona-based product positioning, messaging, and go-to-market plans for assigned product(s)
• Execute product marketing strategies, including campaigns, that drive awareness, demand, and
• Lead, coordinate, and execute new product launches, internal communications, and multichannel

🎯 Requirements

• Two (2) years of experience in the job offered, or two (2) years of experience in a related
• Must demonstrate experience in the Microsoft Suite including Microsoft Excel, Microsoft PowerPoint
• Bachelor’s degree, or foreign equivalent degree, in Computer Science, Information Systems, Computer

🎁 Benefits

• Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits