Digital Ad Manager

📋 Description

• Build and own the paid media strategy for Meta and Google, matched to business goals, product
• Define target audiences, campaign structure, budgets and KPIs (ROAS, CPA, CTR, conversion rate)
• Plan a monthly and quarterly ad calendar around launches, holidays and sports seasons
• Research competitors and industry trends to find new opportunities
• Set up, launch and schedule campaigns in Meta Ads Manager and Google Ads (Search, Shopping
• Build audiences: custom, lookalike, retargeting and keyword targeting

🎯 Requirements

• 3+ years managing paid campaigns on Meta and Google Ads, ideally for e-commerce, retail or consumer
• Proven record of managing monthly budgets and improving ROAS or CPA
• Strong working knowledge of Meta Ads Manager, Google Ads, GA4 and Google Tag Manager
• Experience with conversion tracking, attribution and audience segmentation
• Comfortable with data: Excel or Google Sheets, building reports, reading trends
• Organized and deadline-driven, able to manage several campaigns and launches at once