Digital Adoption & Lifecycle Manager

📋 Description

• Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and
• Create programs that serve the full customer base while working hardest for digital-only customers
• Design behavior-based segmentation using product usage, health signals, lifecycle stage, and
• Write clear, useful customer-facing copy across email, in-product messaging, and other digital
• Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy, including the audience
• Partner with Marketing on the shared email calendar, coordinating timing, frequency, and audience

🎯 Requirements

• Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on
• An excellent writer who can be concise, specific, and useful to a technical audience
• Hands-on with lifecycle and marketing automation platforms (Customer.io, HubSpot, Braze, Iterable
• Fluent in product analytics (Mixpanel or similar) and comfortable pulling your own data to define
• Familiar with customer success platforms (Statisfy, Gainsight, Totango, or similar) and how health
• Strong at segmentation, able to reason about cohorts, behavioral triggers, and audience overlap

🎁 Benefits

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break