Digital Demand Generation Manager

📋 Description

• Manage and execute webinar schedule, including setup of event landing pages, speaker prep
• Develop and implement multi-channel promotional strategies (email, paid social, internal) to
• Lead post-webinar follow-up workflows and repackage recordings into evergreen assets.
• Manage paid advertising channels (LinkedIn Ads, Google Search/Display, Retargeting) with an agency
• Select and manage content syndication vendors, monitor lead quality for ICP compliance, and pass
• Identify opportunities for workflow automation using AI tools to streamline event tasks.

🎯 Requirements

• 3–5+ years of experience in B2B marketing programs and demand generation, with SaaS and/or banking
• Hands-on experience owning and running end-to-end webinar programs, from platform setup to live
• Experience setting up, tracking, and optimizing campaigns in LinkedIn Campaign Manager and Google
• Exceptional project management and organizational skills, with ability to manage multiple event
• Strong interpersonal and written communication skills.
• Familiarity with marketing tools such as Salesforce, Marketo, Google Workspace, Asana, and Zoom.

🎁 Benefits

• Competitive compensation, benefits, and a people-first culture.
• Opportunities for career growth and skill development in field and experiential marketing.
• Be part of a fast-growing SaaS company transforming banking engagement.
• Collaborate with an innovative, supportive marketing team.