Digital Experience Lead

📋 Description

• Own and prioritize the conversion optimization roadmap, identifying the highest-impact
• Continuously optimize landing pages and customer journeys using performance data, customer
• Develop clear hypotheses and manage experiments end to end, including test design, success metrics
• Balance quick optimization wins with larger strategic initiatives that can significantly improve
• Partner closely with SEM teams to align paid acquisition strategies with landing page experiences
• Analyze customer intent, keywords, campaigns, and traffic sources to tailor digital experiences to

🎯 Requirements

• At least three years of experience in conversion rate optimization, digital experience, growth, or
• Demonstrated experience improving landing pages, conversion funnels, and digital customer journeys
• Strong understanding of A/B testing, including hypothesis development, test design, measurement
• Commercial awareness and the ability to connect customer behavior and conversion performance with
• A data-driven, curious mindset, with the ability to identify opportunities, draw meaningful
• Strong understanding of user experience principles and conversion optimization best practices.

🎁 Benefits

• Work arrangement: Remote position, with the role listed for Ontario, Canada.
• Work environment: Cross-functional collaboration with teams across marketing, product, engineering
• Professional impact: Opportunity to own conversion optimization initiatives and directly influence
• Compensation: Salary range and specific benefits were not disclosed in the provided job description.