Digital Marketing Channel Manager, Affiliate and Creator/Influencer

📋 Description

• Get Headway live on all relevant paid listicles, and negotiate placement, rank, and terms
• Earn spots in organic listicles through outreach, PR, and strong publisher relationships
• Find and test sponsorships with high contextual relevance, such as mental health podcasts
• Build and manage our creator and influencer program through Impact, from sourcing and contracts to
• Partner with our Brand team so every partner and creator respects our brand guidelines and
• Grow the channel against scale and CAC goals together, and find clever ways to measure its

🎯 Requirements

• Hands-on experience running affiliate, listicle, and creator or influencer programs, including on
• Own both scale and efficiency, and know how to grow volume while holding CAC
• Understand incrementality and have clever ways to measure it in channels that are hard to measure
• Great at building relationships and keeping them strong over time with publishers, creators, and
• Care about brand and know how to keep partners on brand while letting creators sound like themselves
• Nice to have: partnerships experience in healthcare or other regulated categories

🎁 Benefits

• Medical, dental, vision, HSA/FSA
• 401(k) including match for 2027
• Carrot Fertility reimbursement
• Paid parental, medical and caregiver leave
• Comprehensive benefits