Digital Marketing Channel Manager, Social & Premium Video

📋 Description

• Own paid social (Meta) end to end: strategy, budget, buying, optimization, and scaling to efficient
• Launch and scale premium video (OLV and CTV), from test design through scaled, measurable programs
• Lead creative strategy and testing with internal Creative team, external agencies, and Product
• Build AI and agent workflows that automate channel work: creative variation, campaign builds, QA
• Design incrementality tests (holdouts, geo tests) and translate results into budget and creative
• Share learnings and AI playbooks across Patient Growth

🎯 Requirements

• 8+ years of paid social experience at scale with clear, measurable results
• Hands-on OLV/CTV experience
• AI-native with concrete examples of AI processes or agents built
• Creative thinker with performance-first mindset while protecting brand
• Rigorous with data and measurement, comfortable with incrementality, attribution, and MMM trade-offs
• Nice to have: healthcare or regulated-category advertising experience

🎁 Benefits

• Medical, dental, vision, HSA/FSA
• 401(k) including match
• Carrot Fertility reimbursement
• Paid parental, medical and caregiver leave