Digital Marketing Channel Specialist

📋 Description

• Coordinate, update, and maintain website content using a content management system (CMS), including
• Design, execute, and manage email marketing campaigns for different business functions using email
• Publish and manage social media content through Sprout Social and relevant social media platforms.
• Conduct website content quality assurance to ensure digital assets meet brand, user experience
• Track website goals, social media performance, email campaign results, and other digital conversion
• Analyze website performance metrics, user behavior, traffic patterns, and conversion rates using

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Analytics, or a related field.
• 3–5 years of experience in digital channel management, preferably in a digital marketing
• Proficiency in Google Analytics, website content management systems, email marketing platforms, and
• Experience with Sitecore CMS and Salesforce Marketing Cloud is preferred.
• Strong analytical and critical-thinking skills, with the ability to interpret complex datasets and
• Ability to connect campaign performance and digital analytics findings to broader business

🎁 Benefits

• Target hiring salary range: $70,550–$89,250 USD annually.
• Maximum current salary: $99,450 USD, with potential to progress toward this level through
• Incentive plan.
• Medical, dental, and vision insurance effective on the first day of employment.
• 401(k) retirement plan with a dollar-for-dollar company match on employee contributions up to 4%
• Paid time off (PTO).