Digital Marketing Lead, Programmatic & Media

📋 Description

• Plan and purchase multiple types of paid media inventory: content syndication, dedicated emails
• Manage relationships with media partners, including DSPs, SSPs, and publishers. Negotiate favorable
• Manage and optimize programmatic display campaigns efficiently using DV360, including audience
• Develop and manage the advertising strategy for the ABM programmatic display platform, Demandbase
• Work within Google Tag Manager to efficiently manage and deploy essential tracking tags and ensure
• Collaborate with the internal brand team on creative briefs for display and paid media

🎯 Requirements

• Proven track record running global paid media campaigns, with an emphasis on media buying and
• Publisher & Vendor Management: Experience negotiating with and managing digital publishers
• DSP & Platform Expertise: Experience using DV360, The Trade Desk, 6sense, Demandbase, or other
• Budget Management: Experience managing six-figure quarterly budgets and making data-informed
• Creative Operations: Experience managing creative production for display ads and paid media
• Technical Skills: Hands-on experience working with Google Tag Manager for tracking tags and data

🎁 Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly