Digital Marketing Manager

📋 Description

• Build and own the digital marketing strategy for Japan.
• Plan, set up and optimize campaigns to generate pipeline.
• Drive GEO/SEO to increase organic traffic for Adyen Japan.
• Optimize landing pages and forms to maximize conversions (A/B testing).
• Manage local paid media and agency relationships.
• Manage email campaigns with marketing automation.

🎯 Requirements

• 5+ years in B2B digital marketing in tech/fintech.
• Japanese SEO experience; GEO experience a plus.
• Technical SEO: CSS, HTML, JavaScript.
• Contentful CMS for web pages.
• Web localization with Smartling (TMS).
• Optimizely for A/B testing.
• Google Ads: tCPA optimization, budgeting, reporting.
• Fluency in English and Japanese; willing to travel domestically/internationally (20%).

🎁 Benefits

• Office-first culture with in-person collaboration in Tokyo.
• Diverse, inclusive environment welcoming all backgrounds.
• Collaborative global marketing teams across APAC and Japan.
• Opportunity to own impactful campaigns and grow your career.