Digital Marketing Manager

📋 Description

• Manage the day-to-day execution and optimization of paid search, paid social, and display
• Develop and execute SEO and SEM initiatives designed to increase the quality and volume of organic
• Build and manage integrated email marketing campaigns and communications using Salesforce Marketing
• Manage and continuously improve the corporate website and landing pages, identifying opportunities
• Monitor web, campaign, paid media, and email performance and translate data into actionable
• Analyze funnel performance, CPC trends, lead quality, and conversion behavior to identify

🎯 Requirements

• Demonstrated experience managing multi-channel digital marketing programs and projects, ideally in
• Strong hands-on knowledge of paid search, paid social, display advertising, SEO, SEM, email
• Proficiency with Salesforce Marketing Cloud, including SQL, as well as modern CMS platforms.
• Strong working knowledge of Google Ads, HTML, and CSS.
• Experience using web and marketing analytics to diagnose funnel performance, assess campaign
• Ability to connect advertising metrics such as CPC and conversion rates with lead quality and

🎁 Benefits

• Estimated total annual compensation of CA$86,000–CA$118,000, including base salary, discretionary
• Comprehensive health benefits from day one.
• 24/7 virtual healthcare access.
• Dedicated wellness programs.
• RRSP/401(k) matching plan.
• Variable incentive plan.