Digital Marketing Manager – Full Funnel Video Advertising

📋 Description

• Lead hands-on full-funnel video campaigns across YouTube, Prime Video, CTV and more.
• Build, launch, optimize, and report campaigns directly in advertising platforms.
• Collaborate with internal creative, growth, and analytics teams; no external agency.
• Develop and execute full-funnel strategy; align goals, audiences, messaging, measurement.
• Optimize with audience segmentation, bidding, frequency, placements, and testing.
• Monitor performance, run A/B tests, and provide data-driven optimizations.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 3+ years of experience managing paid digital media campaigns with emphasis on video advertising.
• Hands-on experience building and optimizing campaigns within platforms such as YouTube, Amazon Ads, Connected TV, DV360, or similar.
• Strong understanding of full-funnel marketing strategy and measurement.
• Experience using GA4, Looker, Excel, or other analytics tools.
• Excellent communication and cross-functional collaboration.

🎁 Benefits

• Join Cricut during a fast-transforming growth phase.
• Commitment to diversity, equality, and inclusion.
• Equal opportunity employer; decisions based on merit.
• Cricut participates in E-Verify.