Digital Marketing Manager - Inbound Lead Gen: Plumbing

📋 Description

• Own end-to-end digital growth engine for commercial/residential plumbing.
• Turn search, paid media, social channels, landing pages, and automation into qualified
• Focus on measurable outcomes: enquiries, appointments, quotes, pipeline, and revenue.
• Strategize and execute across SEO, Google/Meta Ads, conversion optimization, and CRM automation.
• Build lead-nurture journeys to move prospects from enquiry to booked work.
• Analyze performance data to improve acquisition efficiency and funnel health.

🎯 Requirements

• 5+ years in digital marketing and inbound lead generation with proven results.
• Experience generating leads for plumbing, trades, or local-service businesses.
• Strong SEO/Local SEO, Google Maps, GBP optimization, technical/on-page/off-page SEO.
• Advanced Google Ads and Meta Ads skills; campaign structuring, budgeting, bidding, retargeting.
• Proven ability to build high-performing landing pages, funnels, and CTAs.
• Proficiency with GoHighLevel, CRM, workflows, analytics, and attribution.

🎁 Benefits

• Full-time role with remote working arrangement.
• Flexible hours, weekdays 10:00-19:00 Moscow Time.
• Opportunity to own digital lead-generation across SEO, paid media, social, CRM, and automation.
• High-impact environment focused on measurable marketing performance and revenue growth.
• Exposure to diverse customer segments (residential, commercial, construction, property management).
• Hands-on with modern marketing automation and analytics tooling.