Digital Marketing Manager – Inbound Lead Gen: Plumbing

📋 Description

• Own end-to-end inbound growth for plumbing services (residential/commercial).
• Turn search, paid media, social, landing pages, and automation into qualified opportunities.
• Drive measurable outcomes: inquiries, appointments, quotes, pipeline, revenue.
• Strategize and execute across SEO, Google Ads, Meta Ads, optimization, and CRM automation.
• Build lead-nurture journeys and improve prospect motion from enquiry to booked work.
• Analyze performance data to improve acquisition efficiency and funnel health.

🎯 Requirements

• 5+ years in digital marketing and inbound lead generation with proven results.
• Experience generating leads for plumbing, trades, construction, or local-service.
• Strong SEO/Local SEO, Google Ads, Meta Ads, conversion-focused landing pages, and CRM automation.
• Copywriting or content direction for residential/commercial audiences.
• English communication; able to work with sales/ops teams.
• Ownership mindset and data-driven approach across channels.

🎁 Benefits

• Full-time opportunity with remote working arrangement.
• Flexible hours; weekdays 10:00-19:00 Moscow Time.
• Ownership of digital lead-generation across SEO, paid media, social, CRM, and automation.
• High-impact environment focused on measurable marketing performance and revenue growth.
• Exposure to diverse client segments and marketing tools.
• Hands-on experience with modern marketing automation and analytics.