Digital Marketing Manager – Inbound Lead Gen: Plumbing

📋 Description

• Own end-to-end digital growth engine for commercial/residential plumbing
• Turn search, paid media, social, landing pages, and automation into qualified opportunities
• Focus on measurable outcomes: enquiries, appointments, quotes, pipeline, revenue
• Combine strategic planning with hands-on execution across SEO, Google Ads, Meta Ads, CRO, CRM
• Build lead-nurture journeys and improve move-from enquiry to booked work
• Analyze performance data to optimize acquisition efficiency

🎯 Requirements

• 5+ years in digital marketing and inbound lead gen with proven results
• Experience generating leads for plumbing/trades/local-service
• Strong SEO and local SEO, Google Maps, GBP optimization, technical/on-page/off-page SEO
• Advanced Google Ads and Meta Ads knowledge with campaign structuring and optimization
• Proven ability to build high-converting landing pages, funnels, forms, and CTAs
• Strong GoHighLevel experience (CRM pipelines, workflows, automations)

🎁 Benefits

• Full-time role with remote work
• Flexible hours, with Moscow Time availability
• Ownership of a complete digital lead-gen function across channels
• High-impact environment focused on measurable performance and revenue growth
• Opportunity to work with diverse customer segments
• Exposure to marketing automation, CRM workflows, analytics, attribution