Digital Marketing Manager – Inbound Lead Gen: Plumbing

📋 Description

• Own end-to-end digital growth for commercial/residential plumbing services
• Turn search, paid media, social channels, landing pages, and automation into qualified opportunities
• Focus on measurable outcomes: enquiries, appointments, quotes, pipeline, revenue
• Strategize and execute across SEO, Google Ads, Meta Ads, conversion optimization, and CRM automation
• Build lead-nurture journeys and improve move-from enquiry to booked work
• Analyze performance data and continuously improve acquisition efficiency

🎯 Requirements

• 5+ years in digital marketing and inbound lead generation with measurable results
• Experience generating leads for plumbing, trades, construction, or local-service businesses
• Strong SEO and local SEO, Google Maps, GBP optimization, technical/on-page/off-page SEO
• Advanced knowledge of Google Ads and Meta Ads, campaign structuring, bidding, budgeting, retargeting
• Proven ability to build high-converting landing pages, funnels, forms, and CTAs
• Experience with GoHighLevel (CRM, pipelines, workflows, automation)

🎁 Benefits

• Full-time opportunity with remote work
• Flexible hours; weekdays 10:00-19:00 Moscow Time
• Own digital lead-generation function spanning SEO, paid media, social, conversion, CRM, automation
• High-impact environment focused on measurable marketing performance and revenue growth
• Work across diverse customer segments: residential, commercial, construction, property management
• Hands-on exposure to marketing automation, CRM workflows, analytics, attribution, and optimization