Digital Marketing Manager, Paid Channels

📋 Description

• Lead strategy and optimization of multi-channel paid campaigns across search, social, display, and
• Develop, execute paid search campaigns on Google Ads, Bing, and other search channels.
• Manage paid social, display, and programmatic campaigns to maximize reach and conversions.
• Build and execute Account-Based Marketing (ABM) strategies to improve targeting and sales alignment.
• Lead PPC optimization initiatives via A/B and multivariate testing and data-driven improvements.
• Monitor emerging AI-driven advertising capabilities and integrate analytics to drive results.

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 4+ years managing SEM and paid digital channels, preferably in a B2B SaaS environment.
• Proven experience with Google Search, Bing, Display, Social, and Programmatic campaigns.
• Strong PPC, ABM targeting, and full-funnel paid media knowledge.
• Experience using AI-powered optimization tools and predictive analytics.
• Experience using generative AI tools for ad copy, testing, and reporting automation.

🎁 Benefits

• Fully remote work opportunity within the United States.
• Company-provided equipment, including laptop and software.
• Competitive compensation package with comprehensive employee benefits.
• Medical, dental, and vision insurance options.
• Employer contributions to Health Savings Accounts (HSA).
• 401(k) retirement savings plan with employer matching.