Digital Marketing (Paid Media & Tracking)

📋 Description

• Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, custom events, and conversion
• Support paid advertising campaigns across Meta Ads, TikTok Ads, Reddit Ads, LinkedIn Ads, and other
• Define and maintain consistent event tracking structures, including event names, parameters
• Implement and validate pixels, events, conversion tracking, UTM parameters, and other tracking
• Work with tools including PostHog, GA4, Google Tag Manager, Meta Events Manager, Brevo, and
• Monitor tracking performance and investigate discrepancies between advertising platforms, analytics

🎯 Requirements

• Hands-on experience with Meta Ads Manager, Meta Pixel, Meta Events Manager, and custom events or
• Experience with TikTok Ads, Reddit Ads, and LinkedIn Ads.
• Practical experience using PostHog, GA4, Google Tag Manager, Microsoft Clarity, and Brevo.
• Strong understanding of event tracking concepts, including event names, parameters, properties
• Experience troubleshooting tracking problems and identifying why events or conversions fail to
• Familiarity with server-side tracking and Conversions API is a strong plus.

🎁 Benefits

• Fully remote position.
• Opportunity to work across multiple paid advertising and analytics platforms.
• Hands-on experience with modern tracking, attribution, and marketing technology.
• Exposure to Meta, TikTok, Reddit, LinkedIn, PostHog, GA4, GTM, and other digital marketing tools.
• Opportunity to develop expertise at the intersection of paid media, analytics, and marketing
• Fast-paced environment with an international and diverse remote team.