Digital Marketing Specialist

📋 Description

• Plan and execute automated email and SMS campaigns, including building, testing, and analyzing
• Manage and optimize the email, SMS, rewards, and subscribe-and-save programs to turn new customers
• Set up templates, segments, scheduling, testing, and deployment for Braze email and SMS channels.
• Design customer lifecycle campaigns including welcome emails, onboarding, cross-sells
• Develop and manage the Rewards Program, including earning points, redeeming rewards, membership
• Improve subscription program reorder timing, recover failed payments, and provide cancellation

🎯 Requirements

• Minimum 3 years of experience in email or database marketing, including hands-on work with
• Proven experience building automated campaigns, measuring results, and optimizing performance.
• Strong attention to detail with the ability to proofread, preview, and test campaigns for links
• Knowledge of email and SMS consent and compliance requirements, including CASL, CAN-SPAM, and TCPA.
• Experience with email deliverability, authentication, list hygiene, and reputation monitoring.
• University degree in business or e-commerce; experience in health or supplements is an asset.

🎁 Benefits

• Generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with option to bank days for later use
• Weekly team lunches
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain