Digital Marketing Specialist

📋 Description

• Oversee HubSpot-driven digital marketing campaigns from concept to launch.
• Create, manage, optimize, and report on campaigns with the marketing team.
• Define, measure, and report campaign KPIs.
• Align campaign strategies cross-departmentally.
• Provide actionable insights on campaign performance to stakeholders.
• Conduct keyword and website research, ad grouping, and audience targeting.

🎯 Requirements

• 2-5 years SEM experience.
• 2-5 years experience with HubSpot and inbound marketing.
• Certifications in Google Ads and Google Analytics.
• Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI.
• Effective writing, verbal communication and presentation skills.
• Strong analytic skills and ability to relate results to client business objectives.