Digital Marketing Specialist

📋 Description

• Lead weekly Paid Media content planning aligned with commercial priorities, campaign objectives
• Develop localized advertising copy, messaging, and content strategies for Paid Media campaigns.
• Plan and coordinate campaign content, digital assets, and landing page experiences based on
• Coordinate with cross-functional teams to ensure campaigns are delivered on time and aligned with
• Plan and execute localized content across digital customer touchpoints, including E-commerce
• Lead content planning and execution for seasonal campaigns, product launches, and brand activations.

🎯 Requirements

• 3+ years of experience in Digital Marketing or E-commerce
• Strong understanding of digital media performance and key marketing metrics (CPM, CTR, CPC, CPA
• Strong experience in content planning, copywriting and creative briefing
• Ability to analyze campaign performance and translate insights into content and creative strategies
• Experience managing Affiliate Marketing or Traffic Acquisition channels
• Strong project management and stakeholder management skills

🎁 Benefits

• 25% staff discount usable on all H&M Group brands in stores and online
• Included in H&M Incentive Program (HIP)