Digital Marketing Specialist, Search

📋 Description

• Analyze, develop, and implement search marketing campaigns that improve dealer website visibility
• Manage daily paid search campaign performance, ensuring activities remain aligned with client
• Apply SEO and SEM best practices to improve search visibility, campaign effectiveness, and website
• Work within dealer website platforms to identify and implement website optimization opportunities.
• Monitor keyword performance, evaluate campaign results, and identify trends or areas requiring
• Prepare monthly performance reports for clients, translating campaign data into clear insights and

🎯 Requirements

• Basic understanding of search engine optimization (SEO) and search engine marketing (SEM)
• Experience building and managing paid search or SEM campaigns, including budget allocation and
• Knowledge of on-site and technical SEO practices, with the ability to identify opportunities to
• Familiarity with Google Ads, Bing Ads, and Google Analytics for campaign management, measurement
• Strong analytical skills, including the ability to interpret marketing data, evaluate campaign
• Ability to create and present spreadsheets, charts, graphs, and marketing performance reports in a

🎁 Benefits

• Expected annual salary range of CAD 55,000–60,000, subject to the applicable compensation structure.
• Up to 31 days of paid time off during the first year.
• Comprehensive medical, dental, and vision coverage.
• Retirement savings plan with employer matching.
• Wellness program supporting employee health and well-being.
• Flexible leave options.