Digital Marketing Specialist / Spécialiste en marketing numérique

📋 Description

• Develop and optimize lifecycle marketing strategies across e-commerce brands, using email, SMS
• Manage customer engagement initiatives designed to increase repeat purchases, marketing opt-ins
• Identify and develop new customer acquisition opportunities through creators, ambassadors
• Apply lifecycle marketing strategies to the motorcycle dealership business, including automated
• Manage and coordinate an external digital marketing agency, monitoring campaign execution
• Support paid digital advertising initiatives across Google Ads and Meta Ads, evaluating results and

🎯 Requirements

• At least 5 years of experience in digital marketing, growth marketing, or lifecycle marketing
• Hands-on experience building automated email and SMS journeys, customer segmentation strategies
• Strong experience with Klaviyo or a comparable CRM platform, Meta Business Suite, and other
• Good understanding of Google Ads and Meta Ads, including the ability to manage external agencies
• Experience using GA4, customer retention metrics, campaign reporting, and A/B testing to assess and
• Demonstrated ability to analyze acquisition funnels, identify conversion barriers, establish

🎁 Benefits

• Health insurance: Coverage including medical, dental, vision, and life insurance.
• Work environment: Modern, newly built office with clean facilities and ergonomic workstations.
• Location: Montreal office within approximately a five-minute walk of Du Collège metro station on
• Parking: Free on-site parking.
• Remote-work support: A work-from-home allowance is available for remote-work opportunities to help
• Food and refreshments: Unlimited complimentary healthy snacks and drinks.