Direct Response Copywriter-Producer

📋 Description

• The Direct Response Copywriter-Producer creates, produces, and optimizes high-performing
• Write compelling direct response video ad scripts for paid social platforms (Facebook, Instagram
• Develop multiple creative angles, hooks, and messaging to test and improve performance.
• Manage the production process from script to final launch, guiding actors, editors, and partners.
• Review edits to ensure alignment with creative vision and performance objectives.
• Analyze performance data (ROAS, CTR, engagement, conversions) to identify optimization

🎯 Requirements

• 3+ years in health/wellness copywriting with direct response campaigns.
• Proven experience writing long-form video scripts for product-blind sales funnels and VSLs.
• Experience developing VSL components: hooks, leads, CTAs, closing sections.
• Strong direct response marketing and conversion-focused writing principles.
• Excellent English communication, both written and verbal.
• Ability to persuasive copy using emotional storytelling and logical reasoning.

🎁 Benefits

• Competitive compensation ranging from $72,000 to $96,000 USD annually.
• Monthly bonus opportunities based on company performance and advertising results.
• Fully remote work environment with location flexibility.
• Opportunity to work with a high-performing team focused on measurable outcomes.
• Access to campaign performance data to support learning and creative improvement.
• Regular feedback, mentoring, and professional development.