Director, Ad Operations

📋 Description

• Own end-to-end media strategy across paid channels for pharma brands.
• Lead trafficking and activation across DSPs (DV360, The Trade Desk, Xandr, Iqvia).
• Develop channel playbooks for programmatic, search, social, and endemic.
• Define measurement strategy: MMM, multi-touch attribution, brand lift.
• Partner with product/engineering to build measurement infrastructure and pipelines.
• Bridge media ops and product teams to align needs with tooling.

🎯 Requirements

• 3+ years in media strategy, planning, and buying; at least 2 years in healthcare.
• Hands-on with DSPs: The Trade Desk, DV360, Xandr, DeepIntent, etc.
• Strong command of healthcare measurement: NPI targeting, script lift, brand lift.
• Experience partnering with engineering/product/data science to build media infrastructure.
• Understanding of pharma advertising regulations (FDA, OPDP, MLR).
• Familiarity with data privacy frameworks (HIPAA, NAI, state laws).

🎁 Benefits

• Health, dental, and vision insurance
• Ground-floor equity opportunity
• Flexible PTO
• 401(k)
• Visa sponsorship for O-1, H-1B, TN
• Relocation support