Director, Ads Product Marketing

📋 Description

• Lead the Ads product marketing function: build and develop a product marketing center of
• Define positioning and messaging: develop a cohesive narrative for the advertising ecosystem
• Drive go-to-market strategies: lead inbound and outbound product marketing initiatives
• Influence product strategy: gather and synthesize quantitative and qualitative insights from
• Execute strategic marketing programs: oversee high-visibility launches, thought leadership
• Strengthen sales enablement: partner with Sales Enablement and commercial teams to communicate the

🎯 Requirements

• At least 12 years of experience in product marketing or related product and marketing roles
• Proven experience managing and developing teams across multiple product lines, with the ability to
• Deep understanding of the digital advertising ecosystem, advertising technologies, media
• Demonstrated success developing and executing comprehensive go-to-market strategies, including
• Strong knowledge of both inbound product marketing, including customer insights and product
• Experience defining marketing OKRs, monitoring KPIs, evaluating performance, and translating market

🎁 Benefits

• Competitive annual salary: CAD $203,000–$214,000, depending on qualifications, experience, and work
• Equity compensation: eligibility for a new-hire equity grant and annual equity refresh grants.
• Remote work flexibility: work remotely from eligible Canadian provinces, including Ontario
• Flexible work approach: a Flex First culture that supports choosing where you work best while
• Professional growth: opportunities to lead a growing product marketing function, shape advertising
• High-impact responsibilities: the opportunity to build scalable marketing practices, launch