Director, Ads Product Marketing

📋 Description

• Lead a team of advertising-focused Product Marketers with cohesive go-to-market strategies and
• Develop an Ads ecosystem narrative, messaging, and outbound marketing strategy
• Shape priority Ads features and new product opportunities with voice of the customer insights
• Execute strategic, high visibility launches and marketing programs measured against
• Educate sales team and advertiser base on value of Instacart's data and measurement products, in
• Set investment strategy across paid marketing, trade partnerships, events, communications

🎯 Requirements

• 12+ years of experience in product marketing and related product/marketing roles with at least 6
• Experience in both outbound and inbound Product Marketing efforts
• Team management experience, across multiple product lines
• Bachelor's degree in marketing, business, or related field
• Digital advertising experience and deep understanding of the digital ecosystem and advertising
• Proven track record of developing and executing successful go-to-market strategies

🎁 Benefits

• Highly market-competitive compensation and benefits
• Eligible for a new hire equity grant as well as annual refresh grants