Director, App Acquisition & Lifecycle Marketing

📋 Description

• Define and lead lifecycle marketing strategy and CRM to drive activation and retention.
• Lead and scale global app acquisition funnel from awareness to first booking.
• Design multi-channel paid app acquisition programs across search, social, and networks.
• Own the Get the App journey with Product/Engineering to improve deep linking and conversions.
• Oversee ASO for iOS/Android to boost organic discoverability.
• Build and lead a high-performing lifecycle and app acquisition team.

🎯 Requirements

• 8+ years in growth marketing, CRM or mobile app marketing.
• Proven track record managing high-performing engagement and acquisition at scale.
• Deep expertise in CRM channels including email and push notifications.
• Strong knowledge of mobile app ecosystems, growth strategy, and performance marketing.
• Experience owning paid acquisition and re-engagement campaigns across major digital platforms.
• Familiar with Braze/Iterable/Leanplum/Airship and tools like Adjust/AppsFlyer.

🎁 Benefits

• Work from almost anywhere for up to 20 days per year.
• Company-paid therapy sessions through SpringHealth.
• Company-paid HeadSpace subscription.
• Company-wide week off a year.
• No meeting Fridays.
• Paid parental leave.
• Generous vacation and birthday time off.
• Paid volunteer time.