Director, Audience & Connections Strategy

📋 Description

• Develop comprehensive audience and connections strategies across paid, owned, and earned channels
• Conduct audience, category, competitive, cultural, and consumer research to uncover actionable
• Translate audience intelligence and research findings into integrated, full-funnel strategies that
• Design consumer journey frameworks that map the path to purchase, identify key moments of
• Serve as a strategic advisor to clients, providing recommendations on audience priorities, media
• Collaborate with media, data, account management, and creative teams to align strategic

🎯 Requirements

• Six to eight years of experience in consumer insights, audience strategy, connections planning, or
• Deep expertise in audience research, consumer intelligence, and competitive analysis, with hands-on
• Proven ability to translate complex data into compelling insights, differentiated strategic
• Demonstrated experience partnering with integrated media teams to develop and execute strategies
• Strong understanding of the media landscape, including digital, social, programmatic, and
• Experience developing consumer journey frameworks, integrated campaign strategies, and

🎁 Benefits

• Competitive annual salary: Anticipated base salary ranging from $118,000 to $130,000, depending on
• Performance-based bonus: Eligibility for an annual target bonus based on company, department, and
• Remote-first work environment: Flexibility to work remotely from most U.S. states, subject to
• Flexible schedules: Work arrangements designed to support autonomy and a healthy work-life balance.
• Work-from-anywhere options: Additional location flexibility, subject to applicable program terms
• Unlimited paid time off: A flexible PTO policy to support personal needs, rest, and time away from