Director, Audience & Connections Strategy

📋 Description

• Contributing to the development of comprehensive connections strategies across paid, owned, and
• Conducting analysis and research to uncover category, cultural, and consumer insights
• Creating meaningful consumer journeys that map the path to purchase, identify key moments of
• Serving as a strategic thought partner to clients, providing expert guidance on media investment
• Collaborating closely with media, data, account and creative teams, ensuring strategic guidance
• Defining the measurement framework across the consumer journey, ensuring we aren't just tracking

🎯 Requirements

• 6-8 years of experience in consumer insights, connections strategy, or related field in an
• Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons
• Proven success partnering with integrated media teams to develop and execute strategies across both
• The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic
• A background supporting new business pitches and collaborating closely with media strategy
• Experience presenting strategic recommendations to senior client stakeholders and internal

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave