Director, Brand & Growth - Mntd

📋 Description

• Develop and execute the annual brand and marketing strategy for MNTD, translating business goals
• Build integrated campaigns that create awareness, conversation and demand across paid, owned
• Shape the stories MNTD tells around its products, consumer, innovation and brand point of view.
• Identify cultural moments, partnerships, collaborations, creators and brand opportunities that can
• Build a consistent marketing calendar across product launches, campaigns, partnerships, promotions
• Partner with creative teams, agencies and external talent to bring ideas to market quickly while

🎯 Requirements

• 8+ years of experience across brand, growth, digital marketing, retail, eCommerce or general
• A track record of building brands and driving commercial growth, not simply managing one marketing
• Deep understanding of digital marketing, including paid social, paid search, CRM, creators, content
• Meaningful retail experience, including understanding how physical retail contributes to brand
• Experience developing integrated campaigns and brand stories that generate consumer excitement and
• Strong commercial instincts and experience owning or meaningfully managing a P&L, budget

🎁 Benefits

• 100% of the premiums for extended health and dental plans from your first day
• Access to mental health support through Employee Assistance Programs (Dialogue) offering virtual
• Paid Parental Leave plan tops up salary to 80% for eligible permanent, full-time employees
• RRSP matching program for permanent full-time team members
• 50% discount on Knix products