Director, Brand Influence, Advocacy & AI Discovery

📋 Description

• Define and execute Calendly's long-term customer advocacy and AI discovery strategy.
• Define and manage channel roadmaps for social media and PR/Communications.
• Build and scale customer advocacy programs (reviews, testimonials, ambassadors).
• Develop a customer evidence engine with reviews, tutorials, community content.
• Partner with Growth, SEO, and Content to advance AEO and GEO.
• Increase visibility on AI discovery platforms (ChatGPT, Gemini, Claude, Copilot).

🎯 Requirements

• 12+ years in Brand Marketing, Customer Marketing, Community, Growth or Product Marketing.
• Experience building and scaling advocacy or community programs in B2B SaaS.
• Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies.
• Experience building programs from 0→1 and scaling mature functions.
• Exceptional cross-functional leadership and executive communication skills.
• Strong analytical mindset with KPI definition and measuring business impact.

🎁 Benefits

• Top Performer Bonus program
• Equity awards
• Competitive benefits
• Remote work options
• Occasional travel