Director, Brand Marketing

📋 Description

• Own the brand strategy, positioning, and narrative for new product innovation, ensuring it
• Develop a deep understanding of target consumers, including their needs, behaviors, existing
• Lead primary and secondary consumer research and translate qualitative and quantitative insights
• Identify the consumer insights and unmet needs that can shape product launches as well as future
• Lead naming for new product ranges and individual SKUs in partnership with Creative, while
• Bring consumer insights and brand perspective into product development, influencing propositions

🎯 Requirements

• 8–12 years of experience in brand management, brand marketing, or innovation marketing within a
• Proven DTC marketing experience, with a strong understanding of digital commerce, e-commerce, and
• Demonstrated experience taking products from concept through launch while partnering closely with
• Strong ability to develop integrated brand strategies and launch campaigns spanning digital
• Strong commercial and go-to-market instincts, including experience with pricing, product
• Comfortable operating between an entrepreneurial environment and a large, matrixed organization

🎁 Benefits

• Annual base salary of $160,000–$180,000 USD, with final compensation determined by factors
• Quarterly bonus program.
• Fully remote work experience within the United States.
• Comprehensive medical, dental, and vision coverage, including an FSA program.
• 401(k) plan with employer match.
• Flexible paid time off.