Director, CRM Strategy

📋 Description

• Own day-to-day CRM strategy execution for assigned client accounts, translating program-level
• Lead the cross-functional journey orchestration pod for each account — coordinating the client
• Build and maintain lifecycle-based audience segmentation frameworks (e.g., acquisition, active
• Partner with data and analytics teams to define entry, exit, and progression triggers, suppression
• Translate strategic recommendations into deliverables that client teams can review, approve, and
• Provide day-to-day direction and mentorship to other CourtAvenue strategists, platform leads, and

🎯 Requirements

• Bachelor's degree in marketing, business, or related field; MBA a plus
• 8+ years of experience in CRM strategy, lifecycle marketing, or customer journey design —
• Automotive or dealer-network CRM experience (OEM, dealer group, or similar distributed-retail
• Hands-on experience with Salesforce Marketing Cloud and/or Data Cloud preferred; comparable
• Proven experience building audience segmentation and lifecycle journey frameworks from research
• Experience leading or coordinating cross-functional teams (data, platform, creative, analytics