SonicWall

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Director, Demand Engineering

Added

2 hours ago

Location

🌍 North America

Type

Full time

Salary

Salary not provided

Related skills

crm marketing automation data infrastructure ai martech

📋 Description

Design and own SonicWall's global demand engine.
Map GTM motion from awareness to pipeline creation.
Define instrumentation linking activities to revenue outcomes.
Integrate AI, automation, and MarTech as core components.
Stay ahead of new GTM tools and channels.
Collaborate with channel, field, and product marketing teams.

🎯 Requirements

8-12 years in B2B marketing with systems-level focus.
Engineer mindset; GTM as a designed system.
Led marketing operations and martech governance.
Fluent in channel-led and partner-led GTM models.
Global field marketing and regional execution experience.
Proficient with intent data, ABM, paid media, CRM, AI tools.

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