Define and own global demand gen strategy aligned to revenue targets and pipeline.
Build and optimize multi-channel programs (email, paid media, ABM, webinars, events, partners).
Lead pipeline contribution; partner with VP Global Marketing and sales leadership.
Translate objectives into quarterly/annual roadmaps with priority.
Lead and grow a small team of Demand Gen Managers and Partner Marketing Manager.
Own global demand gen budget; report ROI and allocate across channels.

🎯 Requirements

8+ years in B2B demand gen; at least 3 in team leadership.
Proven scale of demand gen programs in enterprise tech, SaaS, or IT services.
Hands-on with enterprise marketing automation (Pardot preferred) and other platforms.
Deep Salesforce CRM proficiency for pipeline tracking and attribution.
Budget ownership and data-driven spend decisions.
Strong ABM experience targeting enterprise accounts with tiering and intent data.

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