Director, Demand Generation

📋 Description

• Own demand gen strategy across SMB and mid-market/enterprise.
• Drive pipeline via paid channels (Google Ads, SEM, LinkedIn) and new channels.
• Full-funnel thinking: audience, channel mix, offers, creative.
• Move demand generation earlier; improve conversions.
• Apply AI and automation judiciously; decide what to automate.
• Partner cross-functionally; manage a team of 2–3 marketers.

🎯 Requirements

• 7+ years in B2B demand gen with broad channel experience.
• Balance PLG/self-serve and ABM/sales-led motions.
• End-to-end campaign thinking: audience, channel, offer, creative.
• Deep AI and martech fluency; curious to try new tools.
• Strong cross-functional collaboration; comfortable breaking down silos.
• Toronto-based preferred.

🎁 Benefits

• Access to premium AI tools and an annual L&D budget.
• Shape international expansion (EMEA).
• Small team with 2–3 direct reports and wide impact.
• Mentorship from VP of Marketing and cross-functional work.
• Own the full-funnel demand gen strategy.
• Competitive CAD-based compensation and benefits.