Director Demand Generation

📋 Description

• Own top-of-funnel demand gen for leads, MQLs, and pipeline.
• Develop and execute demand gen strategy; identify funnel gaps and deploy solutions.
• Manage paid campaigns with agencies; research and pilot new channels.
• Plan and execute field marketing programs and events to create pipeline.
• Build and maintain lead and MQL forecasting models with data-driven view.
• Recommend new channels and pilot tests to validate performance.

🎯 Requirements

• 5+ years in demand generation at a B2B SaaS company.
• Experience in user/market research; empathy for ICP.
• Proven track record driving leads, MQLs, and pipeline.
• Own direction and outcomes for demand generation; balance short/long term.
• Strong analytical instincts; data-driven forecasting; translate funnel metrics.
• Experience managing paid campaigns with agencies; performance-driven.

🎁 Benefits

• Health, vision, and dental coverage fully paid.
• Unlimited virtual therapy and 24/7 mental health resources.
• Life and disability insurance fully paid.
• Flexible time off.
• Meaningful equity.
• Company retreats fully paid.